BRANDED DIGITAL AND LIVE, EXPERIENTIAL CREATIVE
FOR A BRAVE NEW WORLD
Content Catalyst creates, develops, and produces purposeful, disruptive, cinematic stories that catalyze transformations within — and connections between — the humans who support, sell, and buy your brand.
With decades of award-winning experience in Independent Film/TV, Theater, Business Theater, and Experiential Events, Content Catalyst brings a multidisciplinary, multi-platform approach and a curious, collaborative spirit to every project we touch.
We’re committed to artfully helping you find, craft, and tell your story in the most powerful, authentic way possible — embodying your brand’s essence and inspiring your audiences to achieve strategic results.
We deliver concept-to-completion or work as a supplemental member of your team.
LIVE, THEATRICAL, MULTIMEDIA EXPERIENCES
Openers | Interstitials | Streaming
Cinematic | Image-Driven | Documentary | Narrative | Music Videos
Tech-Forward | Live Performance | Multiscreen | Transmedia
Crew & Talent
Crew & Talent
Location & Media
Composition & Scoring
Media & Music
Writer | Director | Producer
Experiential Creative Director
With 25 years’ experience in purposeful brand storytelling, GRETL CLAGGETT brings a breadth and depth of expertise to every project she touches. Having successfully worn hats in the industry as a Producer/Executive Producer, Business Development Executive, and award-winning Writer, Director, and Creative Director, Gretl adeptly leads large, multifunctional teams, gracefully navigating and negotiating what can sometimes seem like competing agendas throughout any discovery, design, development, and delivery process.
Whether she’s working on a video/film, an immersive experience, a live performance/multimedia event, or a complex, multi-day conference, her focus is always on marrying the most strategic, creative content with the right tactics and technology to tell an authentic, compelling story that engages and inspires the audience, calling them to action, and delivers — on-time and budget — results and value that meet and exceed her clients’ expectations.
Gretl is especially passionate about pioneering the use of innovative technologies to shape brand stories. One specialty is merging live performance with multiscreen multimedia and VFX for audiences up to 20,000 with global livestreams to thousands more. Clients have included AstraZeneca, AT&T, Avis, Bristol Myers Squibb, Canon, Chase, Genentech, IBM, Marriott, McDonald’s, Merck, Pfizer, SHRM, SONY, and SC Johnson, among others. Her work has been honored with Cannes Corporate Award nominations, Telly Awards, and a JP Morgan Chase Luminary Fellowship for Entrepreneurship. Click Here for Work Samples
Another passion of Gretl’s is independent filmmaking. She loves the language of cinema — a language that sensorially infuses, structurally informs, and elevates all her purposeful brand storytelling work.
Gretl’s first film HAPPY HOUR — narrated by Julianne Moore — screened at 18 festivals, winning awards, and garnering praise from Oscar-winning Writer/Director Robert Benton: “Happy Hour is a lush, elegiac film about an extremely difficult subject and Ms. Claggett handles it masterfully.”
Her second film/proof-of-concept TV pilot, STORMCHASER, is a nuanced satire that allegorizes this era in “Merica”: Global Warming, Disaster Capitalism, Bullying, Morality, a Shrinking Middle Class, and Country Divided. STORMCHASER screened at 65 festivals worldwide, winning AMC Network’s Inaugural “Best Female Creator” Award at Stareable Fest, “Best Writer and Director” Awards at the New York Women in Film & Television Festival and “Outstanding Writing” at the Catalyst Content Festival. Other awards included multiple wins for Best Director, Best Screenplay, Best Film, Best Pilot, Best Cinematography, Best Actress and Actor, Best Ensemble Cast, Best Original Score/Soundtrack, and Best VFX. STORMCHASER is now available to stream on Amazon Prime, Apple TV, Google Play, and Vudu/Fandango.
FLIP THE SWITCH — a restructured 15-minute version of the film — was a finalist in the international Stage 32 Short Film Contest, and also screened at multiple festivals around the world, winning awards. Other narrative work includes directing several episodes of the comedic CHRONICLES OF A BLEEP YEAR OLD, co-creating and producing the horror short BOY, ALONE IN WOODS, and script doctoring the feature BEYOND THE RUSH.
Through Culture Catalyst, Gretl is writing and developing a black comedic series set in the nostalgic 1990s and a near-future, science-fiction feature.
Gretl founded Content Catalyst during the pandemic (under the umbrella of Culture Catalyst, in business since 2012) with an eye toward future trends in live/virtual and hybrid experiences. It’s a brave new world, and she and her inclusive team are committed to helping you successfully navigate it — catalyzing your brand’s content so it cuts through, engages, and cultivates connection, transformation, and loyalty within and between your key audiences.
BRANDED DIGITAL AND LIVE, EXPERIENTIAL CREATIVE FOR A BRAVE NEW WORLD