BRANDED DIGITAL AND LIVE, EXPERIENTIAL CREATIVE
FOR A BRAVE NEW WORLD

With 25 years of experience in purposeful brand storytelling, GRETL CLAGGETT brings a breadth and depth of expertise to every project she touches. Having successfully worn hats in the industry as a Producer/Executive Producer, Business Development Executive, and award-winning Writer, Director, and Creative Director, Gretl adeptly leads large, multifunctional teams, gracefully negotiating through what can sometimes seem like competing agendas throughout any discovery, design, development, and delivery process.

Whether she’s working on a video/film, a live performance/multimedia event, or a complex, multi-day conference, her focus is always on marrying the most strategic, creative content with the right tactics and technology to tell an authentic, compelling story that engages and inspires the audience, calling them to action, and delivering — on-time and budget — results that meet and exceed her clients’ expectations.

Gretl is especially passionate about pioneering the use of innovative technologies to shape brand stories — from writing and directing Sony’s first 4K 360° cinematic music video that premiered on the huge horizon screen at CES, to writing, directing, and producing IBM’s award-winning, twitter-trending “Cognitive in Motion” with Notch (real-time, 3D generated graphics) and cognitive data visualizations. She has led creative on high-profile B2C events, such as Entertainment Weekly’s inaugural festival, PopFest, and large B2B conferences such as IBM’s PartnerWorld at Think and SHRM’s annual conference. Additional diverse brands Gretl has worked with include AstraZeneca, AT&T, Avis, Canon, Chase, Genentech, Marriott, McDonald’s, Merck, Pfizer, and SC Johnson, among many others.

Another passion of Gretl’s is independent filmmaking. She loves the language of cinema — a language that sensorially infuses, structurally informs, and elevates all her purposeful brand storytelling work.

Gretl’s first film HAPPY HOUR — narrated by Julianne Moore — screened as an official selection at 18 festivals, winning awards and garnering praise from Oscar-winning Writer/Director Robert Benton: “Happy Hour is a lush, elegiac film about an extremely difficult subject and Ms. Claggett handles it masterfully.”

Gretl’s second film/proof-of-concept TV pilot, STORMCHASER, is a female-forward, nuanced satire that allegorizes this era in “Merica.” STORMCHASER was selected to screen at roughly 65 festivals worldwide —  winning AMC Network’s Inaugural “Best Female Creator” Award at Stareable Fest 2020, “Best Writer and Director” Awards at the 2021 New York Women in Film & Television Festival, and “Outstanding Writing” at the 2021 Catalyst Content Festival (ITVFest). Other awards include multiple wins for Best Director, Best Screenplay, Best Film, Best Pilot, Best Cinematography, Best Actress, Best Actor, Best Ensemble Cast, Best Original Score/Soundtrack, and Best VFX.

In 2020/2021, Gretl directed 3 episodes of an indie short-form comedic series, CHRONICLES OF A BLEEP YEAR OLD WOMAN, and produced BOY, ALONE IN WOODS, a horror short/proof-of-concept for a feature she’s co-developing. Currently, through Culture Catalyst, she’s writing and developing film/TV projects, including a ‘90s nostalgic black comedy and a metaphysical thriller.

Gretl founded Content Catalyst during the pandemic (under the umbrella of Culture Catalyst, in business since 2012) with an eye toward future trends in live/virtual and hybrid experiences. It’s a brave new world, and Gretl and her inclusive team are committed to helping you successfully navigate it — catalyzing your brand content so it cuts through, engages, and cultivates connection, transformation, and loyalty within and between your key audiences.