The Work

Co-Wrote, Directed, and Produced this Multimedia/Live Opening Experience for the 2022 Society of Human Resource Management (SHRM) Conference — for an in-person audience of 18,000 with a livestream to thousands more around the world — in partnership with INVNT.

IBM PartnerWorld at Think
Opener, San Franciso

Wrote, Directed, and Produced this widescreen piece — in partnership with Drury Design.

IBM PartnerWorld at Think
Opener, Las Vegas

Wrote, Directed, and Produced this widescreen piece — in partnership with Drury Design.

Conceptualized, Wrote, Directed, and Produced this Opening Experience — in partnership with Drury Design.

More than 3,000 attendees discovered how leaders are redefining customer engagement in the cognitive era through innovation and personalized experiences.

Objective: Invent a fresh, singular opening to entertain and inspire the audience, while also focusing them on the main message: IBM turns WATSON real-time cognitive data into an art form.

Methodology: Merge IBM cognitive data visualizations, custom-made 3D motion graphics, and real-time 3D-rendered I-Mag effects on the upper screen with an artist “live” drawing plus pop & lock dancers interacting with her real-time painting projected on the bottom screen. This visual panorama — fused with a musical score mixing digital and human sounds — quickly immersed the audience in the keynote’s spirit of celebrating innovation.

Results: Shortly after the opening, #IBMAmplify trended #1 on Twitter. #IBMAmplify Twitter activity by industry analysts reached more than 900K followers, with 427M total Twitter impressions for the overall conference.