The Work

More than 3,000 attendees discovered how leaders are redefining customer engagement in the cognitive era through innovation and personalized experiences.

Objective: Invent a fresh, singular opening to entertain and inspire the audience, while also focusing them on the main message: IBM turns WATSON real-time cognitive data into an art form.

Methodology: Merge IBM cognitive data visualizations, custom-made 3D motion graphics, and real-time 3D-rendered I-Mag effects on the upper screen with an artist “live” drawing plus pop & lock dancers interacting with her real-time painting projected on the bottom screen. This visual panorama — fused with a musical score mixing digital and human sounds — quickly immersed the audience in the keynote’s spirit of celebrating innovation.

Results: Shortly after the opening, #IBMAmplify trended #1 on Twitter. #IBMAmplify Twitter activity by industry analysts reached more than 900K followers, with 427M total Twitter impressions for the overall conference.

IBM PartnerWorld at Think
Opener, San Franciso

IBM PartnerWorld at Think
Opener, Las Vegas

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BRANDED DIGITAL AND LIVE, EXPERIENTIAL CREATIVE FOR A BRAVE NEW WORLD